For any occasion
For any occasion
Do good while looking good
TRANSFORM THE WAY WE CONSUME FASHION
Buy less, reuse more. With Passion For Fashion, you become part of the sharing economy, ensuring fewer clothes end up in landfill or wasting away in the back of the closet.
PROUDLY SUPPORTING BABY GIVE BACK
$1 from every rental goes to Baby Give Back, a local non-profit providing essential baby items and support to families in need.
What renters say
“I contacted Passion for Fashion the day before my event, and she was very responsive, so easy to deal with and catered to my last minute requests. An all around great experience! And most importantly, the dress was gorgeous and new! Thank you so much for the quick responses. Highly recommend!”
JESS
“It was super fast and easy. Great communication throughout. Dress was in perfect condition as I’ve hired lots of dresses before and found some to be in terrible used condition and lost shape and stretch which has put me off in the past. I was very impressed and would hire again through PFF.”
NICOLE
“I rented the Helsa red dress over the weekend. Just wanted to say thank you for the dress. The dress is absolutely gorgeous, I received so many compliments. Can’t wait to hire more dresses from you ❤️”
KATE
“Absolutely 10/10! The lender was super nice and easy to contact! She was able to help me with the try ons and had incredible customer service! The gown that I hired was beautiful and received many compliments, I recommend hiring from PFF and will hire again! Great experience thank you!”
EMMA
“Thank you!!! The best in the business xx ❤️🔥”
JESS
“Thank you so much, I loved the dress. It was perfect and came asap, I will definitely be hitting you up again for my next event!”
LUCY
“Loved hiring from Passion For Fashion! The dress was gorgeous, in perfect condition, and the delivery was speedy and seamless. I would hire from them again! Recommend 100%!”
ISOBEL
“Loved hiring from Passion For Fashion! The dress was gorgeous, in perfect condition, and the delivery was speedy and seamless. I would hire from them again!”
JESSICA
Ekaterina Richardson, Founder Passion For Fashion
Every woman should have access to high-quality fashion
“I love the idea of women feeling beautiful when they wear something stunning.
Passion For Fashion is the realisation of my dream to make designer fashions accessible and affordable for women everywhere.
And by renting, you are supporting sustainability by reducing waste. It's a win-win … beautiful clothes without burning a hole in your pocket or the planet.”
AS SEEN ON
Rent. Wear. Return.
Every trend, every colour, every print – the perfect look for your event, available at a fraction of the retail cost.
Have more fun getting dressed!
HASSLE-FREE RENTING
Book in advance and you’ll have your outfit 1-2 days before your event.
DELIVERED TO YOUR DOOR
Stress less with express shipping. Or there’s our courier service for late orders.
NO CLEANING REQUIRED
All items are cleaned and inspected for a pristine result.
Celebrate your individuality through fashion
If you’re wearing it, we’d love to see it #passionforfashiongirls x