Our story
Transforming the way we consume fashion
Everyone should have access to high-quality fashion
That’s the inspiring and achievable message from Passion For Fashion founder Ekaterina Richardson.
After all, why pay huge amounts for items you might wear only once? Through Passion For Fashion, you can rent stunning dresses, ensembles and accessories at a fraction of the price you would pay in a boutique.
With hundreds of pieces currently available and the wardrobe growing all the time, never again will you say: “I have nothing to wear.”
Our mission is to empower women to feel their best, look their best and be their best every day … all while making a real and positive difference to the sustainable future of fashion.
Do good while looking good
TRANSFORM THE WAY WE CONSUME FASHION
Buy less, reuse more. With Passion For Fashion, you become part of the sharing economy, ensuring fewer clothes end up in landfill or wasting away in the back of the closet. Plus, we go the extra mile by offering carbon neutral shipping, so every rental helps reduce your environmental footprint 🌿
GIVING BACK WITH EVERY BOOKING
We believe in making a difference. That’s why $1 from every rental is donated to a charity close to your heart. Choose where your contribution goes and help support important causes like Baby Give Back, Currumbin Wildlife or Hope in Giving.
Our Values
01
Passion
Our deep passion fuels us and guides what we do.
02
Accessability
We believe everyone should have access to high-quality fashion.
03
Individuality
Our differences make us better.
04
Sustainability
We love fashion. But we don’t want our clothes to destroy our planet.
05
Empowerment
We strive to help women feel their best every day.
Passion from the heart 💖
Passion For Fashion is more than just style—it’s a movement of empowerment, sustainability, and community. Founder Ekaterina Richardson believes every woman deserves to feel confident and beautiful in what she wears while making a positive impact. By embracing the sharing economy, Passion For Fashion extends the life of designer pieces, reduces waste, and keeps fashion out of landfills. Renting through the platform isn’t just about looking incredible—it’s also about making a conscious choice for the planet and supporting a community that values fashion with purpose. With every booking, we give back by donating to meaningful causes, while our carbon-neutral shipping ensures that looking fabulous is also a sustainable choice.
With love, Ekaterina
VIEW FULL BIODon’t just get dressed … get dressed up.
Every trend, every colour, every print – the perfect look for your event, available at a fraction of the retail cost.
TRY RENTINGONLY THE BEST LENDERS
No fashion fails here! Just top-rated, trusted lenders for a seamless, stress-free rental ✨
VIP CUSTOMER SERVICE
Expect a seamless customer experience with personalised support, because you deserve nothing less! 💕
DELIVERY YOUR WAY
Express shipping, local pick-up, courier, or even Uber for those last-minute lifesaver moments – we got you! 🚀📦
