Our story
Designer fashion, shared
Passion For Fashion is an Australian marketplace where women hire designer pieces from each other's wardrobes, for a fraction of the retail price.
Every lender verifiedWhy we exist
Everyone should have access to high-quality fashion
Why pay huge amounts for something you might wear once? Through Passion For Fashion, you can rent stunning dresses, ensembles and accessories for a fraction of the boutique price.
With the wardrobe growing all the time, you'll never again have to say “I have nothing to wear”.
Our mission is to help women feel their best, look their best and be their best, while making a real difference to the future of fashion.
Do good while looking good
Every hire makes a difference
Less waste
Buy less, reuse more. Sharing designer pieces keeps them in use and out of landfill.
Carbon neutral shipping
Every delivery is carbon neutral, so your rental has a lighter footprint.
$1 to charity
$1 from every rental goes to a cause like Baby Give Back, Currumbin Wildlife or Hope in Giving.
What we stand for
- 01
Passion
Our deep passion fuels us and guides what we do.
- 02
Accessibility
Everyone should have access to high-quality fashion.
- 03
Individuality
Our differences make us better.
- 04
Sustainability
We love fashion, but not at the planet's expense.
- 05
Empowerment
We help women feel their best every day.
Meet the founder
Passion from the heart
Passion For Fashion is more than style. It's a community built on empowerment and sustainability. Founder Ekaterina Richardson believes every woman deserves to feel confident and beautiful in what she wears, while making a positive impact.
By sharing designer pieces, we extend their life, reduce waste and keep fashion out of landfill. Renting isn't just about looking incredible. It's a conscious choice for the planet and a community that values fashion with purpose.
Don't just get dressed. Get dressed up.
Every trend, colour and print, for a fraction of the retail price.
