Our story
Transforming the way we consume fashion
Everyone should have access to high-quality fashion
That’s the inspiring and achievable message from Passion For Fashion founder Ekaterina Richardson.
After all, why pay huge amounts for items you might wear only once? Through Passion For Fashion, you can rent stunning dresses, ensembles and accessories at a fraction of the price you would pay in a boutique.
With hundreds of pieces currently available and the wardrobe growing all the time, never again will you say: “I have nothing to wear.”
Our mission is to empower women to feel their best, look their best and be their best every day … all while making a real and positive difference to the sustainable future of fashion.
Our vision
Style and sustainability are key to the Passion For Fashion vision.
We want to provide women with their dream closet, filled with a curated selection of designer styles to rent, wear, return … or even buy and keep.
Every trend, every colour, every print … everything you have ever wanted to wear … all at a fraction of retail cost. And by renting, you will be making a positive difference for the sustainability of our planet.
Do good while looking good
TRANSFORM THE WAY WE CONSUME FASHION
Buy less, reuse more. With Passion For Fashion, you become part of the sharing economy, ensuring fewer clothes end up in landfill or wasting away in the back of the closet.
PROUDLY SUPPORTING BABY GIVE BACK
$1 from every rental goes to Baby Give Back, a local non-profit providing essential baby items and support to families in need.
Our Values
01
Passion
Our deep passion fuels us and guides what we do.
02
Accessability
We believe everyone should have access to high-quality fashion.
03
Individuality
Our differences make us better.
04
Sustainability
We love fashion. But we don’t want our clothes to destroy our planet.
05
Empowerment
We strive to help women feel their best every day.
Fashion from the heart
As a former model, Ekaterina Richardson knows the thrill of wearing high fashion. As an award-winning businesswoman, she understands the fashion industry. As a leading digital innovator, she has created a brilliant online platform to bring designer clothes to women everywhere. Passion For Fashion is a dream come true for Ekaterina.
“I love the idea of women feeling beautiful when they wear something stunning.” Starting out by renting her own wardrobe to others, Ekaterina has guided Passion For Fashion’s progress to become one of the fastest growing rental marketplaces in Australia. Yet Passion for Fashion is more than just a rental platform.
“When we wear what makes us feel our best, we can be our best selves,” says Ekaterina.
Of course, there is also another side to Passion For Fashion – sustainability – and it reflects Ekaterina’s profound environmental conscience.
“By renting through Passion For Fashion, we all become part of the sharing economy, which means that fewer clothes end up in landfill or lying forgotten and wasting away in the back of the closet.”
With love, Ekaterina
VIEW FULL BIODon’t just get dressed … get dressed up.
Every trend, every colour, every print – the perfect look for your event, available at a fraction of the retail cost.
TRY RENTINGBOOK IN ADVANCE
We will ensure your dress arrives 1-2 days before your event.
DELIVERED TO YOUR DOOR
We ensure your outfit arrives in time for your special occasion.
NO CLEANING REQUIRED
Professionally cleaned and inspected to ensure they’re in pristine condition.
