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The PFF journal

Style notes and dress hire tips

What to wear to the races, weddings and black-tie events, plus how to rent and lend smarter.

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Style Your Rented Dress for Every Occasion with Ease Style Your Rented Dress for Every Occasion with Ease Every fashion enthusiast knows the thrill of donning a stunning outfit, but renting a dress adds its own layer of excitement and... 25 July 2025Read story Dress Hire vs. Buying: Making the Right Choice for You Dress Hire vs. Buying: Making the Right Choice for You When it comes to special occasions, choosing the perfect dress is paramount. Whether it’s for a wedding, formal event, or a night... 23 July 2025Read story The Ultimate Guide to Renting Dresses Online The Ultimate Guide to Renting Dresses Online Renting dresses online has transformed the way we think about fashion. With the rise of e-commerce, more individuals are turning to online... 21 July 2025Read story The Environmental Impact: Fast Fashion vs. Dress Hire The Environmental Impact: Fast Fashion vs. Dress Hire In today’s world, the clothing industry is one of the most polluting sectors, with fast fashion standing out as a major contributor... 18 July 2025Read story Choose the Perfect Dress for Every Occasion Choose the Perfect Dress for Every Occasion Finding the right dress can be a daunting task, especially with so many options available. Whether it’s a casual outing, a wedding,... 16 July 2025Read story The Rise of Dress Hire Services: A Sustainable Approach The Rise of Dress Hire Services: A Sustainable Approach In today's fast-paced fashion world, the quest for sustainability has gained significant traction, and dress hire services are leading the charge. With... 15 July 2025Read story Sustainable Fashion: How Dress Hiring Contributes to Eco-Friendliness Rental FashionSustainable Fashion: How Dress Hiring Contributes to Eco-Friendliness In the ever-evolving world of fashion, sustainability has become a crucial topic. Amidst growing environmental concerns, the concept of dress hiring emerges... 28 March 2024Read story A Guide to Dress Codes: Navigating the World of Formal Attire Outfit InspirationA Guide to Dress Codes: Navigating the World of Formal Attire Navigating the intricacies of dress codes can be a sartorial minefield. From black tie to business casual, understanding what to wear and... 28 March 2024Read story What to wear to a wedding: a style guide for guests Outfit InspirationWhat to wear to a wedding: a style guide for guests Receiving a wedding invitation can stir a mix of emotions – excitement paired with the dilemma of what to wear. Modern weddings,... 27 March 2024Read story 5 Reasons To Rent Your Next Outfit Rental Fashion5 Reasons To Rent Your Next Outfit Renting dresses can be a practical and cost-effective option for various occasions. 2 February 2024Read story

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We offer women their dream wardrobe, filled with a curated selection of designer clothes & accessories to rent, wear and return (or keep!), helping contribute to a more sustainable future of fashion.

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